South African global star Tyla delivers another captivating performance with “IS IT,” a genre-blending record that highlights her ability to merge contemporary R&B, Afropop, and Amapiano influences into a unique international sound.
Originally released on July 11, 2025, the track became an important milestone in her musical journey, later earning a place as Track 4 on her highly anticipated sophomore album, “A Pop.”
Produced by Sammy Soso, Ari PenSmith, Believve, and Mocha Bands, “IS IT” carries Tyla’s signature smooth vocals over a rhythmic and atmospheric production.
The song captures her effortless balance between soulful melodies and African-inspired grooves, creating a sound that appeals to both global pop audiences and lovers of modern Afropop.
Before its official release, the record gained significant attention after a demo snippet went viral on TikTok, building anticipation among fans worldwide. Its growing popularity further showcased Tyla’s ability to create moments that connect naturally with digital audiences.
With its infectious melody, polished production, and undeniable replay value, “IS IT” remains another standout release from Tyla’s impressive catalogue.
